Beyond the ICO: How to create Total Value with Blockchain | JAX Finance 2018

Beyond the ICO: How to create Total Value with Blockchain | JAX Finance 2018
With so much Media attention on the focus of the rise (and falls) of crypto currency valuations, it is easy to lose sight of the wider picture of the blockchain opportunity. Add to that the uncoordinated nature of the non-centralized model and the growing number of scams and mismanagement scandals and the result becomes a very fragmented market.

We all intuitively know that appropriate use of Blockchain technology does have real potential to make a change to how we operate cross-border and within societal groups, bypassing middle layers and removing the trusted centre. The question is how far can Blockchain go and what is next?

This keynote will feature real live blockchain applications which are making that change, including vibrant (global) communities transacting with their values, provenance of product research, impact investment and institutional consultancy research and advise. Having had more than six years in the research and application of the movement of non-financial values, and two years in blockchain applications, I will be sharing our insights, learnings and future aspirations to achieve total value in finance in Blockchain.

Barbara Mellish – MBA (Henley) MIRM, ACIB
A Director for the Centre for Citizenship Enterprise and Governance, Managing Partner Rothbadi &
Co Ltd, an institutional Blockchain advisory service, CEO of Seratio Ltd provision of metrics, platforms
and SaaS applications, President of the Blockchain Alliance for Good and Non-Executive Director of
HRBS Building Society.
CCEG has an international following of over 110,000 members. As part of building blockchain
capability CCEG has established an open-source Blockchain Lab listed in the global 100. CCEG has
completed the UK’s first ICO of the SER Coin, a cryptocurrency that can track intangible value
alongside financial value. https://www.seratio-coins.world
A career built in Financial Services, specialising in Payments and Cards, Barbara’s senior industry
roles included Director of Payments Integrity and Security, transacting over £385bn per day,
responsible for the cyber security and systems resilience for the UK’s Banking Infrastructure.

Beyond the ICO: How to create Total Value with Blockchain | JAX Finance 2018